Our Fractional COO & CMO and Branding services are designed to give your company an unforgettable reputation, provide an experience, and create a loyal following.
Whether you need to develop a new brand, rethink your existing brand, or just need marketing services, we will take you through the proper steps to create the blueprint that fits your specific needs. From company brands to personal brands, we look forward to bringing your brand to life. We work directly with your leaders and management teams to integrate the processes and procedures that create balance behind the scenes and deliver the type of service that creates loyalty from the team and customers.
Leadership Direction, Communication and Positioning
We offer consultation and coaching services that provide guidance and insight into helping evolve your company, its stakeholders, and its employees to be brand advocates, and provide leadership strategies to assure brand commitment. It establishes the: What, Where, When, Why, and How. The goal is to provide you with the operational and strategic tools that inherently encourage great service and loyalty from both your team and your customers.
Brand Strategy
As your Brand Strategist, we first listen to you. Then we do the necessary research to determine the best strategy, enabling us to build you a customized blueprint that fits your needs. Whether your company is new or seeking beneficial change — repositioning or rethinking your current message or giving it a fresh look and feel.
This is the heart of your brand and will include:
◼Evaluating your Purpose, Vision, Mission, Values
◼Establishing what type of branding is needed: development, rebrand, or freshening the existing brand.
◼Market research and insight: competitor analysis, industry trends, and community positioning
◼Determine creative direction
◼Establishing brand guidelines
Brand Identity
Visual Identity we bring your brand personality to life through your:
◼Logo
◼Colors
◼Typography
◼Photography
◼Graphic elements
Verbal Identity we give your brand a voice through your:
◼Brand story
◼Tagline
◼Value proposition
◼Messaging pillars
Brand Marketing & Management
Now that we've helped you create your look and story, it's time to invoke passion and inspire your legacy by delivering your message — in all the right places — with the best integrated marketing solutions.
Digital:
◼Website (creation or updating)
◼Social Media Content Creation
◼Customer Engagement
◼Email Campaigns & Newsletter
◼Online Advertising
Print:
◼Packaging and Presentation:
-Brochures, flyers, post cards
◼Advertisement
Coaching Services by Janie Frieberg and EMPRYNT
https://emprynt.com